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Kellogg's NYC Cafe Opens in Union Square
Michigan Ag Connection - 12/15/2017

Kellogg's NYC Cafe is back and better than ever! Thursday, foodies and cereal lovers in NYC joined Tony the Tiger at the new and improved cafe, located at 31 E. 17th St. Five times the size of its predecessor, the new Kellogg's NYC Cafe offers new ways to explore the unexpected flavors of cereal -- all day, every day.

The new 5,000-square-foot space boasts a brand new cereal-inspired menu, with a few returning fan favorites. The menu also features several items developed by designer, foodie and lifestyle expert Lauren Conrad, who has partnered with Kellogg's for the opening of the new cafe, including:

- Wake Me Up by Lauren Conrad: Frosted Flakes, pumpkin spice, graham cracker crumble, gingersnaps

- #KumquatLife: Chocolate Frosted Flakes, candied kumquats, pepitas, cardamom yogurt

- Bananas Foster: Special K, Frosted Flakes, cajeta, rum roasted bananas, candied cashews

In addition to the menu items for the cafe's opening, Lauren Conrad also designed a "secret" off-menu creation called Make Me Blush -- a must-snap for every Instagrammer who enjoys taking photos of their food -- especially cereal! She has also created several other seasonal items that will be incorporated into the menu in the upcoming months.

Additionally, the menu includes:

- Homemade Eggo waffles, fresh off the griddle (a first in the waffle's nearly 64-year history) with Corn Flakes crusted chicken and maple butter (limited time only)

- DIY cereal bar, which will have more than 30 different ingredients on hand -- such as nuts, jams, candied orange peel, matcha and espresso powder, date molasses tahini, yellow cake mix, seasonal fruits and more.

- Masala Time Snack Mix as a pre-packaged grab-and-go treat

- Pop-Tarts ice cream sandwiches featuring OddFellows ice cream

"We're thrilled to open the doors to a bigger, more dynamic Kellogg's NYC Cafe," said Aleta Chase, marketing director for Kellogg's. "We are excited to bring even bigger ideas to life in our new home and create fun, unique cereal experiences that feed into foodie culture."

Kellogg's also teamed up with special collaborators like Misen, KitchenAid, The Inside, Crate & Barrel, MadeIn, Nintendo, and more to take the cafe experience to a new level.

"The first Kellogg'sNYC Cafe was just the tip of the iceberg in terms of creative possibilities," said Anthony Rudolf of Co.create. "This new space creates a hangout where guests can inspire and be inspired by how fun a bowl of cereal can be."

The cafe will be open Monday through Friday from 8 a.m. to 6 p.m., Saturday from 9 a.m. to 6 p.m., and Sunday from 10 a.m. to 4 p.m.

"As a neighborhood that serves as an incubator for new food concepts, we are excited to welcome Kellogg's NYC Cafe to Union Square's vibrant, ever-evolving culinary mix," said Jennifer E. Falk, executive director of the Union Square Partnership. "Union Square is home to a variety of exceptional eateries, and the addition of Kellogg's new cereal cafe will further enrich our community's culinary scene."


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