Michigan Ag Connection - Boxed Water Empowers Consumers and Retailers to Give Back

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Boxed Water Empowers Consumers and Retailers to Give Back
Michigan Ag Connection - 03/20/2018

Boxed Water, the first national brand of sustainably packaged water and based in Holland, Mich.,, announced its new "Better for our Planet" campaign. Better for our Planet enables consumers to give back to the planet by planting two trees for every picture of Boxed Water posted using #betterplanet starting today and going throughout the summer. Better for our Planet marks the fourth year of Boxed Water's efforts aimed at reforestation. Through a partnership between the National Forest Foundation (NFF) and Boxed Water, 612,000 trees have already been planted with many more to come.

"As we've seen since the beginning of our partnership, Boxed Water is truly passionate about our national forests and the important role they play in our health and happiness," said Mary Mitsos, President and CEO of the NFF. "The message of purpose-driven companies, like Boxed Water, resonates with the ever-growing sustainably minded consumer."

Each year, wildfires, infestation and other causes impact an average of 7 million acres of forest land. Last year alone, California experienced the largest fire ever recorded. Vibrant forests are vital for clean water, wildlife, and of course, enjoyment. Boxed Water has a long-term partnership with the NFF through its membership with 1% For The Planet. To date, Boxed Water and the NFF have planted in the Deschutes National Forest, the Custer-Gallatin National Forest, the Uinta-Wasatch-Cache National Forest, and the Stanislaus National Forest.

"Since 2009, we've seen consumers of all ages looking for a sustainable alternative to plastic bottles and other ways to help our planet. This campaign has far exceeded our expectations of reforestation based on consumer response," said Rob Koenen, chief marketing officer of Boxed Water. "By taking the simple action of posting on social media, we will plant two trees. We have built a strong community that is making a big impact and this year we expect even greater participation."

In addition to planting trees, Boxed Water will introduce a sweepstakes in April to reward its consumers for their commitment to the planet. One lucky grand prize winner will receive a "glamping" (i.e. glamorous camping) vacation where they can enjoy beautiful natural landscapes with hotel-worthy amenities. The winner will receive travel accommodations, a luxury tent at an Under Canvas campground, and a one-year supply of Boxed Water. Additional runner-up prizes will be available.

Consumers can participate digitally through their social media posts and email entries. Retail partners will share the message in stores across the country. Boxed Water will reach an even wider audience through field events that align with its core audience of sustainably-minded millennials, including urban planting activations. More details can be found at boxedwater.com/betterplanet.

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